Yes, interest in variable universal life insurance is growing steadily, especially in urban centres like Sydney, Melbourne, and Brisbane, as well as expanding regional markets like Toowoomba, Ballarat, and Launceston. More Australians are seeing the advantages of combining protection with investment. With rising living costs and financial uncertainty, a policy that helps you build wealth while staying protected makes perfect sense. VUL insurance offers peace of mind today and future financial flexibility. It’s gaining popularity among both young professionals and growing families.